Core values matter…. they’re not seasonal; they are not branding; they are commitments made in integrity to ourselves and to God.
It is easy for Business Owners to get lost in the latest trend of “what sells”. On the internet we look to Google to tell us what people are looking for, what matters most to the majority. Often leaders use their core values as a rallying point for their employees. Some marketers believe that your website should clearly display the truths that your company stands on. Others, focused on political correctness, suggest that we stay away from being too vocal about what matters most.
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